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	<title>Global Change &#187; communication and framing</title>
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	<link>http://www.globalchangeblog.com</link>
	<description>Intersection of Nature and Culture</description>
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		<title>The grand challenges of Earth system science and sustainability</title>
		<link>http://www.globalchangeblog.com/2010/11/the-grand-challenges-of-earth-system-science-and-sustainability/</link>
		<comments>http://www.globalchangeblog.com/2010/11/the-grand-challenges-of-earth-system-science-and-sustainability/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 02:04:06 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[climate change science]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[nature and culture]]></category>
		<category><![CDATA[solutions]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=5093</guid>
		<description><![CDATA[In the Policy Forum of today&#8217;s issue of Science, a research team that includes recent Nobel laureate, Elinor Ostrom, issued a call for innovative interdisciplinary approaches to confronting major environmental challenges: Tremendous progress has been made in understanding the functioning of the Earth system and, in particular, the impact of human actions. Although this knowledge [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/11/440672445_69ed634b34.jpg"><img class="aligncenter size-full wp-image-5097" title="440672445_69ed634b34" src="http://www.globalchangeblog.com/wp-content/uploads/2010/11/440672445_69ed634b34.jpg" alt="" width="333" height="500" /></a></p>
<p>In the <a href="http://www.sciencemag.org/cgi/content/summary/330/6006/916">Policy Forum of today&#8217;s issue of <em>Science</em></a>, a research team that includes recent Nobel laureate, Elinor Ostrom, issued a call for innovative interdisciplinary approaches to confronting major environmental challenges:</p>
<p style="padding-left: 30px;">Tremendous progress has been made in understanding the functioning of the<br />
Earth system and, in particular, the impact of human actions. Although this<br />
knowledge can inform management of specific features of our world in transition, societies need knowledge that will allow them to simultaneously reduce global environmental risks while also meeting economic development goals. For example, how can we advance science and technology, change human behavior, and influence political will to enable societies to meet targets for reductions in greenhouse gas emissions to avoid dangerous climate change? At the same time, how can we meet needs for food, water, improved health and human security, and enhanced energy security? Can this be done while also meeting the United Nations Millennium Development Goals of eradicating extreme poverty and hunger and ensuring ecosystem integrity?</p>
<p>They identified what they call five grand challenges:</p>
<p style="padding-left: 30px;">(1) Improve the usefulness of forecasts of future environmental conditions and their consequences for people.</p>
<p style="padding-left: 30px;">(2) Develop, enhance, and integrate observation systems to manage global and regional environmental change.</p>
<p style="padding-left: 30px;">(3) Determine how to anticipate, avoid, and manage disruptive global environmental change.</p>
<p style="padding-left: 30px;">(4) Determine institutional, economic, and behavioral changes to enable effective steps toward global sustainability.</p>
<p style="padding-left: 30px;">(5) Encourage innovation (and mechanisms for evaluation) in technological, policy, and social responses to achieve global sustainability.</p>
<p>And their concluding message resonates with much of what I have been writing about at Global Change (emphasis mine):</p>
<p style="padding-left: 30px;">These grand challenges provide an overarching research framework to mobilize the international scientific community around a focused decade of research to support sustainable development in the context of global environmental change. &#8230; <strong>Research dominated by the natural sciences must transition toward research involving the full range of sciences and humanities. A more balanced mix of disciplinary and interdisciplinary research is needed that actively involves stakeholders and decision-makers</strong>.</p>
<p><span class="Z3988" title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.jtitle=Science&amp;rft_id=info%3Adoi%2F10.1126%2Fscience.1196263&amp;rfr_id=info%3Asid%2Fresearchblogging.org&amp;rft.atitle=Earth+System+Science+for+Global+Sustainability%3A+Grand+Challenges&amp;rft.issn=0036-8075&amp;rft.date=2010&amp;rft.volume=330&amp;rft.issue=6006&amp;rft.spage=916&amp;rft.epage=917&amp;rft.artnum=http%3A%2F%2Fwww.sciencemag.org%2Fcgi%2Fdoi%2F10.1126%2Fscience.1196263&amp;rft.au=Reid%2C+W.&amp;rft.au=Chen%2C+D.&amp;rft.au=Goldfarb%2C+L.&amp;rft.au=Hackmann%2C+H.&amp;rft.au=Lee%2C+Y.&amp;rft.au=Mokhele%2C+K.&amp;rft.au=Ostrom%2C+E.&amp;rft.au=Raivio%2C+K.&amp;rft.au=Rockstrom%2C+J.&amp;rft.au=Schellnhuber%2C+H.&amp;rft.au=Whyte%2C+A.&amp;rfe_dat=bpr3.included=1;bpr3.tags=Biology%2CGeosciences%2CSocial+Science%2COther%2CEcology+%2F+Conservation%2CEnvironment">Reid, W., Chen, D., Goldfarb, L., Hackmann, H., Lee, Y., Mokhele, K., Ostrom, E., Raivio, K., Rockstrom, J., Schellnhuber, H., &amp; Whyte, A. (2010). Earth System Science for Global Sustainability: Grand Challenges <span style="font-style: italic;">Science, 330</span> (6006), 916-917 DOI: <a rev="review" href="http://dx.doi.org/10.1126/science.1196263">10.1126/science.1196263</a></span></p>
<p>Related posts:</p>
<p>From the <em>Environmental Literacy in Higher Education</em> series:</p>
<ul>
<li><a href="../2009/11/environmental-literacy-in-higher-education-overview/">Overview</a></li>
<li><a href="../2009/11/environmental-literacy-in-higher-education-part-1-what-a-changing-world-means-for-our-graduates/">Part 1: What a changing world means for our graduates</a></li>
<li><a href="../2009/11/environmental-literacy-in-higher-education-part-2-understanding-the-cultural-context-of-environmental-literacy/">Part 2: Understanding the cultural context of environmental literacy</a></li>
<li><a href="../2009/11/environmental-literacy-in-higher-education-part-3-framing-contemporary-problems/">Part 3: Framing contemporary problems</a></li>
<li><a href="../2009/11/environmental-literacy-in-higher-education-part-4-making-it-happen/">Part 4: making it happen</a></li>
</ul>
<p>From the <em>Why Don&#8217;t People Engage Climate Change?</em> series:</p>
<div>
<ul>
<li><a href="../2009/11/why-dont-people-seem-to-get-climate-change-overview/">Overview</a></li>
<li><a href="../2009/11/why-dont-people-seem-to-get-climate-change-problem-1-environmental-literacy/">Problem 1: Environmental Literacy</a></li>
<li><a href="../2009/11/why-dont-people-engage-climate-change-problem-2-communication/">Problem 2: Communication Literacy</a></li>
<li><a href="../2009/11/why-dont-people-engage-climate-change-problem-3-personal-perception-values-and-behavior/">Problem 3: Personal perception, values, and behavior</a></li>
<li><a href="../2009/11/why-don%E2%80%99t-people-engage-climate-change-problem-4-political-economic-context/">Problem 4: Political-economic context</a></li>
<li><a href="../2009/11/why-dont-people-engage-climate-change-part-5-a-perfect-storm-of-climate-change-denial/">Problem 5: A perfect storm of climate change denial</a></li>
</ul>
</div>
<div>Other posts:</div>
<ul>
<li><a href="../2010/11/the-diversity-of-values-held-by-conservation-scientists-and-why-this-matters/">The diversity of values held by conservation scientists and why this matters</a></li>
<li><a href="../2010/10/the-ultimate-cause-of-social-disparity-in-preventative-health-behavior-may-be-rooted-in-environmental-harm/">The ultimate cause of social disparity in preventative health behavior may be rooted in environmental harm</a></li>
<li><a href="../2010/01/extreme-climate-and-the-vulnerability-of-least-developed-countries/">Extreme climate and the vulnerability of least-developed countries</a></li>
<li><a href="../2009/12/ecosystem-stewardship-sustainability-strategies-for-a-rapidly-changing-planet/">Ecosystem stewardship: sustainability strategies for a rapidly changing planet</a></li>
<li><a href="../2009/10/chicago-1995-how-social-disparities-lead-to-environmental-disasters/">Chicago 1995: How social disparities lead to environmental disasters</a></li>
<li><a href="../2009/10/can-biotech-food-cure-world-hunger/">“Can Biotech Food Cure World Hunger?”</a></li>
</ul>
<p>___</p>
<p>Image credit: <a href="http://www.flickr.com/photos/wwworks/440672445/sizes/m/in/photostream/">woodleywonderworks</a></p>
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		<title>Writing about disasters as an environmental literacy tool</title>
		<link>http://www.globalchangeblog.com/2010/11/writing-about-disasters-as-an-environmental-literacy-tool/</link>
		<comments>http://www.globalchangeblog.com/2010/11/writing-about-disasters-as-an-environmental-literacy-tool/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 22:00:13 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[environmental literacy]]></category>
		<category><![CDATA[nature and culture]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=5017</guid>
		<description><![CDATA[Here&#8217;s an interesting idea:  Get a bunch of people writing about environmental disasters to help raise awareness about what these are like (and may become) and to spur planning efforts for preventing/dealing with them.  That&#8217;s the latest from io9: We can&#8217;t prevent environmental disasters without preparing for them. That&#8217;s why io9 is going to pay [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/11/4092915348_2b508d638f.jpg"><img class="aligncenter size-full wp-image-5019" title="4092915348_2b508d638f" src="http://www.globalchangeblog.com/wp-content/uploads/2010/11/4092915348_2b508d638f.jpg" alt="" width="500" height="330" /></a></p>
<p>Here&#8217;s an interesting idea:  Get a bunch of people writing about environmental disasters to help raise awareness about what these are like (and may become) and to spur planning efforts for preventing/dealing with them.  That&#8217;s the <a href="http://io9.com/5681230/io9s-environmental-writing-contest?skyline=true&amp;s=i">latest from io9</a>:</p>
<p style="padding-left: 30px;">We can&#8217;t prevent environmental disasters without preparing for them. That&#8217;s why io9 is going to pay $2000 each to two people who write the best stories about environmental disaster. It&#8217;s io9&#8242;s Environmental Writing Contest &#8211; for science fiction and non-fiction.</p>
<p style="padding-left: 30px;">io9 is looking for stories that deal with environmental disaster, whether caused by random asteroid impacts or oil drilling accidents. We believe that the first step to solving planet-scale problems is to assess, honestly and critically, what it would mean to experience such a disaster. We need mental models that can help policy-makers, researchers, and individuals prepare for the kinds of cataclysmic events that have occurred regularly throughout Earth&#8217;s history.</p>
<p style="padding-left: 30px;">We&#8217;re holding this contest to reward people for coming up with ideas that could help avert the next Deepwater spill and Pacific garbage gyre &#8211; or help people prepare better for the next Indian Ocean tsunami and Haiti earthquake. Storytelling is a powerful tool. We want you to use it well.</p>
<p style="padding-left: 30px;">Our awesome team of judges includes Elizabeth Kolbert (The New Yorker&#8217;s environment reporter), Paolo Bacigalupi (author of Ship Breaker and Windup Girl), and Jonathan Strahan (editor of the Eclipse anthologies), as well as others to be announced.</p>
<p>Interested?  The contest rules can be found at the link above.</p>
<p>___</p>
<p>Photo credit:  <a href="http://www.flickr.com/photos/reinante/4092915348/sizes/m/in/photostream/">Reinante El Pintor de Fuego</a></p>
<p style="padding-left: 30px;">
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		<title>The diversity of values held by conservation scientists and why this matters</title>
		<link>http://www.globalchangeblog.com/2010/11/the-diversity-of-values-held-by-conservation-scientists-and-why-this-matters/</link>
		<comments>http://www.globalchangeblog.com/2010/11/the-diversity-of-values-held-by-conservation-scientists-and-why-this-matters/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 00:35:22 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[biodiversity science]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[environmental ethics]]></category>
		<category><![CDATA[nature and culture]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[population]]></category>
		<category><![CDATA[race and class]]></category>
		<category><![CDATA[science advocacy]]></category>
		<category><![CDATA[social science]]></category>
		<category><![CDATA[sustainable development]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=4947</guid>
		<description><![CDATA[Right up there with climate change, biodiversity conservation is one of the most challenging issues at the intersection of nature and culture.  Part of this challenge arises because of genuine differences in how people value other species. In an interesting forthcoming article in Conservation Biology, Chris Sandbrook and colleagues at Cambridge University argue that these [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/11/2635903608_a038e85b0d.jpg"><img class="aligncenter size-full wp-image-4952" title="2635903608_a038e85b0d" src="http://www.globalchangeblog.com/wp-content/uploads/2010/11/2635903608_a038e85b0d.jpg" alt="" width="500" height="361" /></a></p>
<p>Right up there with climate change, biodiversity conservation is one of the most challenging issues at the intersection of nature and culture.  Part of this challenge arises because of genuine differences in how people value other species.</p>
<p>In an interesting forthcoming article in <em>Conservation Biology</em>, Chris Sandbrook and colleagues at Cambridge University argue that these value differences not only show up in society at large, but among conservation professionals, who&#8212;like climate scientists&#8212;are drawn to the possibility of developing scientific consensuses to inform policy debates:</p>
<p style="padding-left: 30px;">Conservation biology has been called a crisis science and a mission-driven discipline. Both the mission, and its urgency, seem clear, and there has been a substantial increase in activities intended to address the rapid decline in the variety of life on Earth at all levels of biological organization (structure, composition, and function). Nevertheless, there are tensions within the field about the values that underpin the conservation mission, particularly concerning the nature and singularity of these values and the role of values when conservation professionals try to inform or influence policy.</p>
<p style="padding-left: 30px;">Recently, the values held by conservation professionals themselves have been debated. Conservation professionals often refer to both instrumental values (the usefulness of nature for humans) and noninstrumental or intrinsic values, and there may be an element of opportunism when they do so. Thus, although some may privately base the positions they hold on intrinsic values, they may espouse use-value arguments in public, adapting arguments to the interests of their audience. Some call for conservation scientists to return to a conservation ethic derived from intrinsic values</p>
<p style="padding-left: 30px;">&#8230;[Others] propose a more pragmatic engagement with material values of nature in their focus on what they see as the “hard socioeconomic realities in real-world conservation problems.” The environmental philosophy of pragmatism, with its acceptance of both intrinsic and instrumental values of nature, is the hallmark of adaptive management</p>
<p>To study values held by conservationists, the research team posed a set of values to scientists and asked them to rank the degree to which they agreed or disagreed with the statements (Q methodology).  The responses were then run through a set of statistics (factor analysis) to distill the huge pile of value-by-person data into four overarching factors that summarized the main values held.</p>
<p>Their results suggest that consensus building may not only be difficult, it may be counterproductive&#8230;</p>
<p><span id="more-4947"></span></p>
<p>Excerpts edited by me:</p>
<p style="padding-left: 30px;"><span style="text-decoration: underline;"><strong>Factor 1</strong></span>&#8230;reflected the view that the value of biodiversity does not depend on its current usefulness to humans, potential future values to humans, or its importance to human survival.</p>
<ul>
<li>In terms of strategies and actions for conservation, the factor focused on global issues, such as changing human population growth rate and to a lesser extent changing the consumption levels of the wealthy.</li>
<li>At the local level the factor did not express that conservation has a role in addressing poverty alleviation and considered it important to understand how people and nature interact in particular places, which suggests respondents considered that livelihoods of the poor as well as the rich are linked to biodiversity conservation.</li>
<li>Because the focus of this factor was human population size and resource consumption, respondents appeared to be influenced by the concept of carrying capacity.</li>
</ul>
<p style="padding-left: 30px;"><span style="text-decoration: underline;"><strong>Factor 2</strong></span>&#8230;reflected a preservationist viewpoint, that conservation should prevent the human caused extinction of species.</p>
<ul>
<li>Nevertheless, the views in this factor emphasized social issues in the practice of conservation, particularly understanding how people and nature interact in places and to a lesser extent ensuring that conservation does no harm to human communities and does not displace long-term residents.</li>
<li>This emphasis and the fact that science driven approaches to priority setting were rejected, suggests that this factor represents the viewpoint that conservation is mainly a political rather than a scientific endeavor.</li>
<li>In terms of practical strategies, those that adhered to this factor do not believe conservation should focus on protected areas, involve strict law enforcement, or keep areas free from human influence.</li>
<li>Rather, adherents to this factor strongly supported changes in consumption by the rich, which are actions far removed from the local level of protected areas. At the same time, the factor does not suggest the sole purpose of conservation is human survival.</li>
<li>The factor also reflects a deep engagement in pragmatic and economic approaches to conservation action. Thus, the viewpoint expressed by this factor was that conservation planning must be local, can involve trade-based<br />
strategies, and can use incentives.</li>
<li>This factor also showed there was an interest in holistic solutions, that conservation should not be confined to key priorities or areas and conservation actions should not be focused only where they are most cost-effective.</li>
</ul>
<p style="padding-left: 30px;"><span style="text-decoration: underline;"><strong>Factor 3</strong></span>&#8230;reflected a viewpoint that emphasized the diverse values of biodiversity, particularly the right of all species to exist and the role of species<br />
in sustaining ecosystem functions</p>
<p style="padding-left: 30px;">
<ul>
<li>The notions that trade in wild species can be a tool for conservation and that conservation action should prioritize cost-effectiveness were strongly rejected.</li>
<li>Instead, priority was given to conservation of species and ecosystems, and the belief was that they should be conserved through implementation of protected areas. Little attention was given to the context and complexities of the practice of conservation, and there was a sense of disconnection between people and their environment at a variety of spatial scales, as evidenced by the focus on protected areas, little emphasis (relative to the other discourses) on understanding how people and nature interact, and rejection of any connection between conservation and consumption by the rich.</li>
<li>Overall, this factor emphasized reasons biodiversity should be conserved, but gave little attention to mechanisms for achieving this goal.</li>
</ul>
<p style="padding-left: 30px;"><span style="text-decoration: underline;"><strong>Factor 4</strong></span>&#8230; reflected a view that biodiversity is useful to people, rejecting notions that biological diversity should be conserved for its beauty and that<br />
all species have a right to exist.</p>
<ul>
<li>It emphasized the importance of connections between people and the environment, arguing that conservation success requires substantial changes in both human population growth and consumption by the rich.</li>
<li>Conservation planning was seen to require detailed place-specific knowledge of human–environment interactions and not less-grounded patterns generated through tools such as GIS.</li>
<li>The position expressed in this factor on economic tools was cautious: incentives are needed and cost-effectiveness is important, but trade in wild species and products was not considered a useful tool for biodiversity conservation.</li>
</ul>
<p>There are several things I like about this article:</p>
<p>First is the notion that conservation is as political as it scientific&#8212; informed by the social sciences (policy, economics, sociology, psychology) and humanities (ethics, history) and ultimately debated by our local, national, and global societies.   It is not the role of science to drive contested, normative debates, although it&#8217;s great at providing information to inform these debates.</p>
<p>Second, now you see part of the reason why issues like conservation can be so contentious. There are myriad ways that people value biodiversity and it&#8217;s often difficult to reconcile these opposing philosophical positions.</p>
<p>Third, as I have written about previously on the blog, this is a good example of why nature needs to be situated in the context of culture and vice versa in order for challenging environmental problems to be studied effectively, as the authors allude to here (emphasis added):</p>
<p style="padding-left: 30px;">[O]ur results provide an empirical challenge to the portrayal of conservation as a monolithic activity, driven by a convergent set of Western values, implicitly denying the possibility of differences in viewpoints about conservation at many spatial and temporal scales. <strong>The monolithic conception of conservation is based on an assumption that conservation professionals share a core set of values and goals, regardless of the social and economic contexts in which they are embedded and the experiences that have shaped their conservation interests.</strong> In reality, most conservation professionals draw on a range of values, from the intrinsic values of species to the use values of nature to humans. We consider it likely that such diverse views exist across a wide range of individuals and organizations involved in conservation.</p>
<p style="padding-left: 30px;">&#8230;We believe conservation science and practice should not try to create a consensus under which conservation professionals can unite and instead acknowledge the diversity of opinions in the field. By acknowledging different<br />
viewpoints, we believe conservation actors can build more honest and ultimately effective relationships with each other and the wider public.</p>
<p><span class="Z3988" title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.jtitle=Conservation+Biology&amp;rft_id=info%3Adoi%2F10.1111%2Fj.1523-1739.2010.01592.x&amp;rfr_id=info%3Asid%2Fresearchblogging.org&amp;rft.atitle=Value+Plurality+among+Conservation+Professionals&amp;rft.issn=08888892&amp;rft.date=2010&amp;rft.volume=&amp;rft.issue=&amp;rft.spage=0&amp;rft.epage=0&amp;rft.artnum=http%3A%2F%2Fdoi.wiley.com%2F10.1111%2Fj.1523-1739.2010.01592.x&amp;rft.au=SANDBROOK%2C+C.&amp;rft.au=SCALES%2C+I.&amp;rft.au=VIRA%2C+B.&amp;rft.au=ADAMS%2C+W.&amp;rfe_dat=bpr3.included=1;bpr3.tags=Anthropology%2CBiology%2CPhilosophy%2CSocial+Science%2COther%2CEnvironment%2C+Sociology%2C+Political+Science%2C+Economics%2C+Geography%2C+Ethics">SANDBROOK, C., SCALES, I., VIRA, B., &amp; ADAMS, W. (2010). Value Plurality among Conservation Professionals <span style="font-style: italic;">Conservation Biology</span> DOI: <a rev="review" href="http://dx.doi.org/10.1111/j.1523-1739.2010.01592.x">10.1111/j.1523-1739.2010.01592.x</a></span></p>
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<p>____</p>
<p>Photo credit: <a href="http://www.flickr.com/photos/krayker/2635903608/sizes/m/in/photostream/">wildxplorer</a></p>
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		<title>Do women and men differ in their acceptance of climate warming?</title>
		<link>http://www.globalchangeblog.com/2010/09/do-women-and-men-differ-in-the-acceptance-of-climate-warming/</link>
		<comments>http://www.globalchangeblog.com/2010/09/do-women-and-men-differ-in-the-acceptance-of-climate-warming/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 18:37:36 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[climate change science]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[gender]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=4404</guid>
		<description><![CDATA[In my series on why people don&#8217;t engage climate change, we saw major socioeconomic and demographic differences in how people perceive climate change. In the current issue of Population and Environment, Aaron McCright authors an article, The effects of gender on climate change knowledge and concern in the American public, in which he examines whether [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/09/2160728456_8ba18e065f.jpg"><img class="aligncenter size-full wp-image-4409" title="2160728456_8ba18e065f" src="http://www.globalchangeblog.com/wp-content/uploads/2010/09/2160728456_8ba18e065f.jpg" alt="" width="500" height="500" /></a></p>
<p>In my series on <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-seem-to-get-climate-change-overview/">why people don&#8217;t engage climate change</a>, we saw <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-engage-climate-change-problem-3-personal-perception-values-and-behavior/">major socioeconomic and demographic differences</a> in how people perceive climate change.</p>
<p>In the current issue of <em>Population and Environment</em>, Aaron McCright authors an article, <a href="http://www.springerlink.com/content/llq15510m374583q/">The effects of gender on climate change knowledge and concern in the American public</a>, in which he examines whether women and men perceive climate warming differently:</p>
<p style="padding-left: 30px;">This study tests theoretical arguments about gender differences in  scientific knowledge and environmental concern using 8 years             of Gallup data on climate change knowledge and concern in  the US general public. Contrary to expectations from scientific             literacy research, women convey greater assessed scientific  knowledge of climate change than do men. Consistent with much             existing sociology of science research, women underestimate  their climate change knowledge more than do men. Also, women express             slightly greater concern about climate change than do men,  and this gender divide is not accounted for by differences in key             values and beliefs or in the social roles that men and women  differentially perform in society. Modest yet enduring gender             differences on climate change knowledge and concern within  the US general public suggest several avenues for future research,             which are explored in the conclusion.</p>
<p>McCright shares additional insights in a <a href="http://news.msu.edu/story/8284/">Michigan State University news</a> story covering the article:</p>
<p style="padding-left: 30px;">“Men still claim they have a better understanding of global warming  than women, even though women’s beliefs align much more closely with the  scientific consensus,” said McCright, an associate professor with  appointments in MSU’s Department of Sociology, Lyman Briggs College and  Environmental Science and Policy Program.</p>
<p style="padding-left: 30px;">The study is one of the first to focus in-depth on how the genders  think about climate change. The findings also reinforce past research  that suggests women lack confidence in their science comprehension.</p>
<p style="padding-left: 30px;">“Here is yet another study finding that women underestimate their  scientific knowledge – a troubling pattern that inhibits many young  women from pursuing scientific careers,” McCright said.</p>
<p style="padding-left: 30px;">Understanding how the genders think about the environment is  important on several fronts, said McCright, who calls climate change  “the most expansive environmental problem facing humanity.”</p>
<p style="padding-left: 30px;">“Does this mean women are more likely to buy energy-efficient  appliances and hybrid vehicles than men?” he said. “Do they vote for  different political candidates? Do they talk to their children  differently about global warming?”</p>
<p style="padding-left: 30px;">McCright analyzed eight years of data from Gallup’s annual  environment poll that asked fairly basic questions about climate change  knowledge and concern. He said the gender divide on concern about  climate change was not explained by the roles that men and women perform  such as whether they were homemakers, parents or employed full time.</p>
<p style="padding-left: 30px;">Instead, he said the gender divide likely is explained by “gender  socialization.” According to this theory, boys in the United States  learn that masculinity emphasizes detachment, control and mastery. A  feminine identity, on the other hand, stresses attachment, empathy and  care – traits that may make it easier to feel concern about the  potential dire consequences of global warming, McCright said.</p>
<p style="padding-left: 30px;">“Women and men think about climate change differently,” he said. “And  when scientists or policymakers are communicating about climate change  with the general public, they should consider this rather than treating  the public as one big monolithic audience.”</p>
<p><span style="float: left; padding: 5px;"><a href="http://www.researchblogging.org"><img style="border: 0;" src="http://www.researchblogging.org/public/citation_icons/rb2_large_gray.png" alt="ResearchBlogging.org" /></a></span></p>
<p><span class="Z3988" title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.jtitle=Population+and+Environment&amp;rft_id=info%3Adoi%2F10.1007%2Fs11111-010-0113-1&amp;rfr_id=info%3Asid%2Fresearchblogging.org&amp;rft.atitle=The+effects+of+gender+on+climate+change+knowledge+and+concern+in+the+American+public&amp;rft.issn=0199-0039&amp;rft.date=2010&amp;rft.volume=32&amp;rft.issue=1&amp;rft.spage=66&amp;rft.epage=87&amp;rft.artnum=http%3A%2F%2Fwww.springerlink.com%2Findex%2F10.1007%2Fs11111-010-0113-1&amp;rft.au=McCright%2C+A.&amp;rfe_dat=bpr3.included=1;bpr3.tags=Geosciences%2CPsychology%2CSocial+Science%2COther%2CEnvironment%2C+Sociology%2C+Climate+Science%2C+Sustainability%2C+Gender">McCright, A. (2010). The effects of gender on climate change knowledge and concern in the American public <span style="font-style: italic;">Population and Environment, 32</span> (1), 66-87 DOI: <a rev="review" href="http://dx.doi.org/10.1007/s11111-010-0113-1">10.1007/s11111-010-0113-1</a></span></p>
<p>___</p>
<p>Photo Credit: <a href="http://www.flickr.com/photos/8533266@N04/2160728456/">BostonBill</a></p>
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		<title>Parker: What happened to the seasons?</title>
		<link>http://www.globalchangeblog.com/2010/05/parker-what-happened-to-the-seasons/</link>
		<comments>http://www.globalchangeblog.com/2010/05/parker-what-happened-to-the-seasons/#comments</comments>
		<pubDate>Sun, 02 May 2010 19:12:29 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[climate change science]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[environmental literacy]]></category>
		<category><![CDATA[nature and culture]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=4083</guid>
		<description><![CDATA[This interesting piece by John Parker can be found in this quarter&#8217;s Intelligent Life, the lifestyle and culture magazine from The Economist. With a seemingly distant and global challenge like climate warming, it&#8217;s been a struggle for science to convey the realities that warming is underway and that it&#8217;s likely human caused. What would it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/05/3553639211_14f0c337f4.jpg"><img class="aligncenter size-full wp-image-4085" title="3553639211_14f0c337f4" src="http://www.globalchangeblog.com/wp-content/uploads/2010/05/3553639211_14f0c337f4.jpg" alt="" width="499" height="500" /></a></p>
<p>This <a href="http://moreintelligentlife.com/content/john-parker/dance-birds-wisdom">interesting piece</a> by John Parker can be found in this quarter&#8217;s <em>Intelligent Life</em>, the lifestyle and culture magazine from  <em>The Economist</em>.</p>
<p>With a seemingly distant and global challenge like climate warming, it&#8217;s been a struggle for science to convey the realities that warming is underway and that it&#8217;s likely human caused.</p>
<p>What would it take to persuade the <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-engage-climate-change-problem-3-personal-perception-values-and-behavior/">50% of Americans</a> and others around the world who are unconvinced that warming is happening and that is has the potential to fundamentally alter our lives and experiences?  A catastrophe like sudden, major ice loss from Antarctica or Greenland?</p>
<p>Subtle shifts like the timing of flowers, the lengthening of spring, the migration of birds, or thawing permafrost&#8212;things we have been documenting and writing about since the 1990s&#8212; seem to happen unnoticed.</p>
<p>Or perhaps not, as Parker indicates&#8230;</p>
<p style="padding-left: 30px;">In the Indian state of Orissa, the black-headed oriole is the messenger  of spring. It appears in the villages in January to greet the season’s  start and flies away to the forest in March, signalling its end. Richard  Mahapatra’s mother used the oriole’s fleeting appearance to teach her  son about the natural rhythms of the world. “People like my mother  remember six distinct seasons,” says Mahapatra, an environmental writer  who now lives in New Delhi. After spring (<em>basanta</em>) and summer (<em>grishma</em>)  came the rainy season (<em>barsha</em>). Between autumn (<em>sarata</em>)  and winter (<em>sisira</em>) came a dewy period called <em>hemanta</em>.  Each season lasted two months and the appearance of each was marked by  religious festivals. “She had precise dates for their arrival and taught  me how to look for signs of each.”</p>
<p style="padding-left: 30px;">Damselflies gathered thickly a week before the rains began. Markers  of the monsoon, they did not cluster at other times. The open-billed  stork alighted on the tamarind tree on Akshaya Trutiya, a festival which  usually fell in April or May and traditionally marked the start of the  agricultural year. Farmers said that if you forgot the day, the bird  would remind you, so predictable was its arrival. In the Mahapatra  family’s garden, the nesting of bats in the peepal tree marked the onset  of winter; when the tree flowered, it was midsummer.</p>
<p style="padding-left: 30px;">Lately the heralds of the seasons have become unreliable.  Damselflies swarm not only in the rainy season but in winter, the driest  time of year. The stork no longer appears just on Akshaya Trutiya, but  at other times, too. Villagers hear the song of the oriole in summer and  the rainy season, not just spring. And this, Mahapatra says, is because  spring is no longer a distinct season. Instead of six periods of equal  length, Orissa now has two, a brief rainy season and a burning  eight-month summer. Winter is a mild transition between the two, and  spring, autumn and <em>hemanta</em> have been relegated to  little-noticed interludes of a mere week or so.</p>
<p style="padding-left: 30px;">“When I return home”, says Mahapatra, “my mother mourns the death of  the seasons. Her memories of Orissa’s climate are alien to the  generation I belong to. For me, my childhood Orissa is dying. The state  now has a new and strange climate that nobody can understand or  predict.”</p>
<p>Read more <a href="http://moreintelligentlife.com/content/john-parker/dance-birds-wisdom">here</a>&#8230;</p>
<p>_____</p>
<p>Photo credit:  <a rel="cc:attributionURL" href="http://www.flickr.com/photos/ddsnet/">http://www.flickr.com/photos/ddsnet/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></p>
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		<title>Earth Day at 40:  A new Gallup poll on the state of environmentalism</title>
		<link>http://www.globalchangeblog.com/2010/04/earth-day-at-40-a-new-gallup-poll-on-the-state-of-environmentalism/</link>
		<comments>http://www.globalchangeblog.com/2010/04/earth-day-at-40-a-new-gallup-poll-on-the-state-of-environmentalism/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:25:22 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[climate skeptics deniers and contrarians]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[environmental ethics]]></category>
		<category><![CDATA[environmental history]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[nature and culture]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=4065</guid>
		<description><![CDATA[Riley Dunlap has an interesting article, At 40, Environmental Movement Endures, With Less Consensus, with new Gallup poll results that&#8217;s worth reading. April 22 marks the 40th anniversary of the first Earth Day, an event widely considered to be the birth of the modern environmental movement. Few social movements survive 40 years, so in this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/04/3480710493_a316822e3c.jpg"><img class="aligncenter size-full wp-image-4066" title="3480710493_a316822e3c" src="http://www.globalchangeblog.com/wp-content/uploads/2010/04/3480710493_a316822e3c.jpg" alt="" width="500" height="500" /></a></p>
<p>Riley Dunlap has an interesting article, <a href="http://www.gallup.com/poll/127487/Environmental-Movement-Endures-Less-Consensus.aspx">At 40, Environmental Movement Endures, With Less Consensus</a>, with new Gallup poll results that&#8217;s worth reading.</p>
<p style="padding-left: 30px;">April 22 marks the 40<sup>th</sup> anniversary of the first Earth Day, an event widely considered to be the birth of the modern environmental movement. Few social movements survive 40 years, so in this sense alone, environmentalism might be considered successful. On the other hand, the movement has had limited success in policy arenas in recent years, leading to allegations of the &#8220;death of environmentalism.&#8221;  In addition, this year&#8217;s Gallup Environment poll finds historically low levels of public worry about environmental problems (particularly <a href="http://www.gallup.com/poll/126560/Americans-Global-Warming-Concerns-Continue-Drop.aspx">global warming</a>) and <a href="http://www.gallup.com/poll/127220/Americans-Prioritize-Energy-Environment-First-Time.aspx">support for environmental protection</a>. Are we witnessing the end of environmentalism as a significant social movement and, in the eyes of many, a major progressive force in the United States?</p>
<p><a href="http://www.gallup.com/poll/127487/Environmental-Movement-Endures-Less-Consensus.aspx">Read more</a> to find out&#8230;</p>
<p>_____</p>
<p>Photo Credit: <a rel="cc:attributionURL" href="http://www.flickr.com/photos/southernpixel/">http://www.flickr.com/photos/southernpixel/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></p>
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		<title>More from Shellenberger and Nordhaus on uncoupling energy policy from climate policy</title>
		<link>http://www.globalchangeblog.com/2010/03/more-from-shellenberger-and-nordhaus-on-uncoupling-energy-policy-from-climate-policy/</link>
		<comments>http://www.globalchangeblog.com/2010/03/more-from-shellenberger-and-nordhaus-on-uncoupling-energy-policy-from-climate-policy/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 02:34:24 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[solutions]]></category>
		<category><![CDATA[Shellenberger and Nordhaus]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=4015</guid>
		<description><![CDATA[Their latest piece: Freeing energy policy from the climate change debate. Excerpts: Environmental advocates — with help from pollsters, psychologists, and cognitive scientists — have long understood that global warming represented a particularly problematic threat around which to mobilize public opinion. The threat is distant, abstract, and difficult to visualize. Faced with a public that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/03/275192902_5ebf39029e.jpg"><img class="aligncenter size-full wp-image-4016" title="275192902_5ebf39029e" src="http://www.globalchangeblog.com/wp-content/uploads/2010/03/275192902_5ebf39029e.jpg" alt="" width="500" height="348" /></a></p>
<p>Their latest piece: <a href="http://e360.yale.edu/content/feature.msp?id=2257">Freeing energy policy from the climate change debate</a>.</p>
<p>Excerpts:</p>
<p style="padding-left: 30px;">Environmental advocates — with help from pollsters, psychologists, and  cognitive scientists — have long understood that global warming  represented a particularly problematic threat around which to mobilize  public opinion. The threat is distant, abstract, and difficult to  visualize. Faced with a public that has seemed largely indifferent to  the possibility of severe climactic disruptions resulting from global  warming, some environmentalists have tried to characterize the threat as  more immediate, mostly by suggesting that global warming was already  adversely impacting human societies, primarily in the form of  increasingly deadly natural disasters.</p>
<p style="padding-left: 30px;">The result has been an ever-escalating set of demands on climate  science, with greens and their allies often attempting to represent  climate science as apocalyptic, imminent, and certain, in no small part  so that they could characterize all resistance as corrupt,  anti-scientific, short-sighted, or ignorant. Greens pushed climate  scientists to become outspoken advocates of action to address global  warming. Captivated by the notion that their voices and expertise were  singularly necessary to save the world, some climate scientists  attempted to oblige. The result is that the use, and misuse, of climate  science by advocates began to wash back into the science itself.</p>
<p>Not everyone agrees with this assessment, as suggested recently by sociologist Bill  Freudenburg and others that <a href="http://climateprogress.org/2010/02/25/max-boykoff-media-balance-deniers-contrarian-climate-change/">climate  science errs in being too conservative rather than too apocalyptic.</a></p>
<p>Nevertheless, S &amp; N want us to consider the extent to which dramatic energy policy can be rolled out in the absence of incentives like carbon taxes or cap and trade if, as they suggest, we are wasting time using science to pursue the latter:</p>
<p style="padding-left: 30px;">In the end, there is no avoiding the enormous uncertainties inherent to  our understanding of climate change. Whether 350 parts per million of  CO2 in the atmosphere, or 450 or 550, is the right number in terms of  atmospheric stabilization, any prudent strategy to minimize future risks associated with  catastrophic climate change involves decarbonizing our economy as  rapidly as possible. Stronger evidence of climate change from scientists  was never going to drive Americans to demand economically painful  limits on carbon emissions or energy use. And uncertainty about climate  science will not deter Americans from embracing energy and other  policies that they perceive to be in the nation’s economic, national  security, and environmental interest. This was the case in 1988 and is  still largely the case today.</p>
<p style="padding-left: 30px;">Now is the time to free energy policy from climate science. In recent  years, bipartisan agreement has grown on the need to decarbonize our  energy supply through the expansion of renewables, nuclear power, and  natural gas, as well as increased funding of research and development of  new energy technologies. Carbon caps may remain as aspirational  targets, but the primary role for carbon pricing, whether through  auctioning pollution permits or a carbon tax, should be to fund  low-carbon energy research, development, and deployment.</p>
<p>_____</p>
<p>Photo Credit:  <a rel="cc:attributionURL" href="http://www.flickr.com/photos/jasmic/">http://www.flickr.com/photos/jasmic/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nd/2.0/">CC BY-ND 2.0</a></p>
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		<title>A message about communicating climate science</title>
		<link>http://www.globalchangeblog.com/2010/03/a-message-about-communicating-climate-science/</link>
		<comments>http://www.globalchangeblog.com/2010/03/a-message-about-communicating-climate-science/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:40:36 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[climate change science]]></category>
		<category><![CDATA[communication and framing]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=3969</guid>
		<description><![CDATA[Matt Nisbet has an interesting piece, Chill Out: Climate scientists are getting a little too angry for their own good, at Slate today that adds another view to the ongoing discussion about environmental literacy and communication.]]></description>
			<content:encoded><![CDATA[<p>Matt Nisbet has an interesting piece, <a href="http://www.slate.com/id/2248236/pagenum/all/">Chill Out: Climate scientists are getting a little too angry for their own good</a>, at <em>Slate</em> today that adds another view to the ongoing discussion about <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-seem-to-get-climate-change-problem-1-environmental-literacy/">environmental literacy</a> and <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-engage-climate-change-problem-2-communication/">communication</a>.</p>
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		<title>Stavins: &#8220;What’s the Proper Role of Individuals and Institutions in Addressing Climate Change?&#8221;</title>
		<link>http://www.globalchangeblog.com/2010/03/what%e2%80%99s-the-proper-role-of-individuals-and-institutions-in-addressing-climate-change/</link>
		<comments>http://www.globalchangeblog.com/2010/03/what%e2%80%99s-the-proper-role-of-individuals-and-institutions-in-addressing-climate-change/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 20:08:09 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[nature and culture]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=3946</guid>
		<description><![CDATA[That&#8217;s the question asked by Robert Stavins at Harvard.  This piece is worth reading.  He wrestles with many of the same questions that many of us in higher education have thought a lot about (here, here, here, and here): My view of a university’s responsibilities in the environmental realm is similar.  Our direct impact on [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s the <a href="http://belfercenter.ksg.harvard.edu/analysis/stavins/?p=556">question asked</a> by Robert Stavins at Harvard.  This piece is worth reading.  He wrestles with many of the same questions that many of us in higher education have thought a lot about (<a href="http://www.globalchangeblog.com/2009/11/environmental-literacy-in-higher-education-part-1-what-a-changing-world-means-for-our-graduates/">here</a>, <a href="http://www.globalchangeblog.com/2009/11/environmental-literacy-in-higher-education-part-2-understanding-the-cultural-context-of-environmental-literacy/">here</a>, <a href="http://www.globalchangeblog.com/2009/11/environmental-literacy-in-higher-education-part-3-framing-contemporary-problems/">here</a>, and <a href="http://www.globalchangeblog.com/2009/11/environmental-literacy-in-higher-education-part-4-making-it-happen/">here</a>):</p>
<p style="padding-left: 30px;">My view of a university’s responsibilities in the environmental realm  is similar.  Our direct impact on the natural environment — such as in  terms of CO<sub>2</sub> emissions from our heating plants — is  absolutely trivial compared with the impacts on the environment  (including climate change) of our <em>products</em>:  knowledge produced  through research, informed students produced through our teaching, and  outreach to the policy world carried out by faculty.</p>
<p style="padding-left: 30px;">So, I suggested to the students that if they were really concerned  with how the university affects climate change, then their greatest  attention should be given to priorities and performance in the realms of  teaching, research, and outreach.</p>
<p style="padding-left: 30px;">Of course, it is also true that work on the “greening of the  university” can in some cases play a relevant role in research and  teaching.  And, more broadly — and more importantly — the university’s  actions in regard to its “carbon footprint” can have <em>symbolic</em><em> value</em>.  And symbolic actions — even when they mean little in terms  of real, direct impacts — can have effects in the larger political  world.  This is particularly true in the case of a prominent university,  such as my own.</p>
<p style="padding-left: 30px;">But, overall, my institution’s <em>greatest opportunity</em> —  indeed, its <em>greatest responsibility</em> — with regard to addressing  global climate change <em>is and will be</em> through its <em>research</em><em>,  teaching, and outreach</em> to the policy community.</p>
<p>Although I applaud the call for more emphasis on environmental teaching and the addition of environmental courses, several impediments exist in higher education and beyond which make it difficult to translate these actions into a more environmentally literate society:</p>
<ul>
<li>Disciplines, departments, and majors have long been divided into separate silos.  We reward specialization and expertise over the kinds of interdisciplinarity that is needed to conceive of and deal with global change problems.  As we have seen in <a href="http://www.globalchangeblog.com/2009/10/%E2%80%9Cthe-university%E2%80%99s-crisis-of-purpose%E2%80%9D/">previous posts</a>, it&#8217;s time for higher education to consider adding problem-centered approaches to the general curriculum.</li>
<li>As a result, training students about the environment is often the responsibility of environmental studies and science (ESS) programs.   This is a problem because it absolves most departments and faculty from having to engage the environment as a serious issue.  Many programs at a typical university operate as if humans have little or no connection to the natural world.  Until human systems are properly embedded in natural systems and students are encouraged/required to explore these linkages, there is little reason for students to associate the human experience with impacts on the natural world.</li>
<li>These kinds of structures are problematic.   At best, it means that most students in higher education receive little substantive training in how their lives connect with the natural world.  At worst, students are trained to perpetuate disciplinary tradition that (1) ignores the relationship between human societies and the environment and (2) values high achievement in a world that is ecologically unsustainable and socially unjust as a measure of success.</li>
<li>There can be limits to a &#8220;more knowledge&#8221; approach.  Namely, as <a href="http://www.globalchangeblog.com/2009/11/why-dont-people-engage-climate-change-problem-3-personal-perception-values-and-behavior/">we have seen with climate communication</a>, cultural values shape the perception/reception of information.  Just as  scientific facts seldom speak for themselves, we can&#8217;t expect a push for more education to always solve environmental challenges either.  The way messages are framed is important.  And the cultural context of the target audience is also critical.  Most people in the world have a very different cultural background than Harvard undergraduates.</li>
</ul>
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		<title>How much is a ton of CO2?</title>
		<link>http://www.globalchangeblog.com/2010/03/how-much-is-a-ton-of-co2/</link>
		<comments>http://www.globalchangeblog.com/2010/03/how-much-is-a-ton-of-co2/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:05:08 +0000</pubDate>
		<dc:creator>Phil Camill</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[campus sustainability]]></category>
		<category><![CDATA[climate change science]]></category>
		<category><![CDATA[communication and framing]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[higher education]]></category>

		<guid isPermaLink="false">http://www.globalchangeblog.com/?p=3886</guid>
		<description><![CDATA[One of the challenges of climate literacy is helping folks visualize fossil fuel emissions and their impacts. Last year, Bowdoin College completed its emissions inventory and climate action plan.  We discovered that the campus emits a total of 24,000 tons of CO2 equivalents each year.   So how much is that really? One student decided to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.globalchangeblog.com/wp-content/uploads/2010/03/Carbon-Art-cube530.jpg"><img class="aligncenter size-full wp-image-3887" title="Carbon Art cube530" src="http://www.globalchangeblog.com/wp-content/uploads/2010/03/Carbon-Art-cube530.jpg" alt="" width="530" height="530" /></a></p>
<p>One of the challenges of climate literacy is helping folks visualize fossil fuel emissions and their impacts.</p>
<p>Last year, Bowdoin College completed its emissions inventory and <a href="http://www.bowdoin.edu/sustainability/sustainable-planning/carbon-neutrality/index.shtml">climate action plan</a>.  We discovered that the campus emits a total of 24,000 tons of CO<sub>2</sub> equivalents each year.   So how much is that really?</p>
<p>One student <a href="http://www.bowdoin.edu/news/archives/1bowdoincampus/007098.shtml">decided to help illustrate this</a> by creating an art installation, cordoning off a 27-ft x 27-ft x 27-ft cube in the student center with red ribbon.</p>
<p>Now imagine 24,000 of these cubes emanating from a college campus each year.   That helps show the magnitude of the challenge.</p>
<p>_____</p>
<p>Photo courtesy of Bowdoin College</p>
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